Archive for 'Brand Management' Category
Attracting Business for Your Home Improvement Company with Facebook
14 September 2009With the astronomical growth in social networking websites over recent years, more and more people are looking for information on local businesses and recommendations online. Your home improvement company can benefit from this trend by developing a web presence that not only showcases your company’s services, but also allows customers to promote your home improvement […]
What is Brand Essence?
28 March 2008Brand Essence is a way of articulating the emotional connection and lasting impression — usually summed up with one simple statement or phrase — that defines the qualities, personality and uniqueness of a brand. Said another way, Brand Essence characterizes what a brand stands for in the minds of customers and stakeholders. It embodies […]
Branding Fiasco — Better Be Who You Say You Are!
18 January 2008Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation:
I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. […]
118 118 - Directory Enquiry Services
11 January 2008It is a hectic life being a schoolboy, stuck between lessons and going out, there is no opportunity to left looking for telephone numbers or info. Still, with 118 118 directory enquiry, the United Kingdom’s top assistance services, you’re able to find anything on individual phone numbers in an instant.
Book a last-minute taxicab to your […]
Read About Nokia and their Mobile Phones
1 January 2008Nokia, as we all know, is currently 1 of the globe’s greatest makers of handsets and this is compared to other dominant competitors for example, Samsung & Motorola (as well as others). Nokia fabricate telephones for each and every dominant sector and back in 07 Nokia was voted the most valuable global brand. Their commodities […]
Are You Brand Worthy? Are You Brand Worthy?
8 November 2007Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
unclear.
While out speaking on branding, the question that I hear most is “How do I know if
my business or service […]
Marketing To Teens & Tweens - The Big Payoff
7 November 2007Remember the old slogan that “children should be
seen and not heard?”
Clearly, that no longer applies to teens and tweens,
prepubescents 8 to 14 years old. These days, teens
and tweens are seen and heard, loudly and clearly.
What should business people do about these two
groups? Just wait until they grow up? No, not […]
Standing Out From The Crowd By Using Color In Your Packaging
16 October 2007How does a small company or individual eBay seller who wants to get big one day do it? The answer is easy - they work hard to stand out from an already crowded field to have their product, service and name recognized before the others.
This can be acheived several ways:
First, is to simply have a […]
Branding Your Company From The Top Down
2 October 2007Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The simple fact behind the answer is senior management and employees are not on the same wave length. The appropriate policies are in place and every one uses the politically […]
Boston Web Design Branding - Brand Identity Guru
24 September 2007A branding company’s website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. However website design, search engine optimization and copywriting is a very specialized area and utilizing a website design […]